Learning how to display art prints at craft fairs is key to generating sales and making sure your entire day there is not wasted. Displaying your art prints for sale in an eye-catching and professional way is your main goal. Why is that?
Because a well-planned art print display will help draw attention to your work and make buyers want to take a closer look at what you’re selling.
In this article, I will go through 25 tips and techniques to help you display your art prints at a craft fair in the best possible way.
TLDR: To successfully display art prints at craft fairs, focus on creating an inviting, visually appealing booth with a cohesive theme and engaging presentation. Key tips include: planning your layout, selecting display methods, using frames, creating a focal point, personalizing your booth, using lighting, offering various print sizes, and engaging with potential customers. With the right setup, your booth will attract attention, make a lasting impression, and increase the likelihood of sales.
I got all this advice from talking to various art print sellers from one of the biggest weekend craft fairs and markets in my current city (Sydney) at The Rocks Local Markets. I have been speaking to these sellers for years and their advice is universal.
You can implement any or all of these tips anywhere in the world and you will get people coming over to your stall to enquire about your art prints (as long as the art prints are good ok!).
How to display art prints at craft fair
Plan Your Booth Layout
Before the fair, sketch out your booth layout, considering factors like space, traffic flow, and ease of access. Make sure you have enough room for customers to browse and for you to interact with them.
Select Your Display Method
Choose a display method that best suits your art prints and booth size. Popular options include grid walls, wire mesh panels, folding display panels, easels, or even clotheslines with clips.
Choose a Theme for Your Display
Having a cohesive theme for your display can make it more visually appealing and help your art prints stand out. Consider your style and subject matter, and choose a theme that complements your artwork.
If you need specific theme ideas.. then Google images or Pinterest is your friend.
Use Frames to Enhance Your Prints
Using frames to display your art prints can make them look more professional and polished. Choose frames that complement your artwork and fit with your theme.
Consider the Size of Your Prints
When planning your display, take into consideration the size of your prints. Arranging them in a way that creates visual interest can draw customers’ attention and make them more likely to stop and take a closer look.
Create a Focal Point in Your Display
Creating a focal point in your display can help draw customers’ attention and make them more likely to take a closer look at your art prints. Consider using a large or eye-catching print to create a focal point.
Personalize your booth or table space
Add personal touches to your booth, such as banners, signs, or tablecloths featuring your logo, business name, or social media handles. This helps customers remember your brand and connect with you online.
Use a Variety of Frames to Add Interest
Using a variety of frames in different sizes, shapes, and colors can add interest and texture to your display. Experiment with different combinations until you find a display that looks cohesive and visually appealing.
Incorporate a Color Scheme in Your Display
Choose a color scheme that complements your artwork and use it throughout your display. This can help create a cohesive and visually appealing display that will attract potential customers.
Use Lighting to Enhance Your Display
Using lighting to highlight your artwork can make a big difference in how your display looks. Proper lighting can make your artwork stand out, especially in an indoor or dimly lit event.
I have also found that lighting is great even on nice sunny days as it draws attention to your stall or tables.
Use clamp-on lights or battery-operated LED lights to highlight your art prints.
Alternatively, think about using battery operated spotlights or string lights to create a warm and inviting atmosphere.
Use Shelving to Add Height to Your Display
Using shelving to display your prints can add height to your display and make it more visually interesting. Experiment with different arrangements to find a display that looks cohesive and visually appealing.
Incorporate Props to Add Interest
Using props that complement your artwork can add interest and make your display more visually appealing. For example, if you create nature-inspired prints, you could use small plants or natural elements like stones or branches.
Use Signage to Promote Your Brand
Create signage that promotes your brand and provides information about your artwork. Make sure your signage is eye-catching and easy to read.
Also add personal touches to your booth, such as banners, signs, or tablecloths featuring your logo, business name, or social media handles. This helps customers remember your brand and connect with you online.
Make it easier for them by making and clearly displaying QR codes or better yet, hand out little stickers with your brand and a QR code or website URL.
Price and label clearly
Label each piece with the title, medium, and price, making sure the information is easy to read. A small, professional-looking sign is a good option. I use a Dymo for my label needs.
Also consider accepting card payments. These days things are much easier with the likes of Square and other merchants tools that allow you to offer credit card payment services.
The small fees make their availability worth it.
Consider the Placement of Your Prints
When planning your display, consider the placement of your prints. Arrange them in a way that draws customers’ attention and makes them want to take a closer look.
Think about using or making display panels for art shows. These not only make it easier to prepare for the display of your art prints in advance at home or in the studio but they also speed things up when setting up.
Making your own display panels can be quite cost effective and a customizable option to showcase your art prints.
Use Easels to Showcase Individual Prints
Using easels to showcase individual prints can make them stand out and draw customers’ attention. Choose easels that complement your display and fit with your theme.
Offer Different Sizes of Prints
Offering a variety of sizes of prints can give customers more options and make it easier for them to find something they love. Make sure to label each print with its size and price.
Use a Table to Showcase Your Prints
Using a table to showcase your prints can make it easier for customers to browse and can create a more intimate and welcoming atmosphere. Make sure to arrange your prints in an organized and visually appealing way. Use a nice eye catching tablecloth, perhaps you should consider getting a custom printed tablecloth made with your branding and a QR code printed to encourage visitors to visit your online store or profile.
Display Your Prints in Sets
Displaying your prints in sets can make them more visually interesting and can make it easier for customers to visualize how they might look in their home. Make sure to label each set with its theme and price.
Utilize different levels
Create visual interest by using various levels and heights for your art display. You can use shelves, crates, or other structures to elevate some pieces above others.
Consider the Spacing Between Your Prints
When arranging your prints, consider the spacing between them. Make sure there is enough space to appreciate each print individually and to create a visually appealing display.
Use a Backdrop to Create a Cohesive Display
Using a backdrop that fits with your theme and color scheme can help create a cohesive and visually appealing display. Consider using a fabric backdrop or a painted backdrop to create a unique and inviting atmosphere.
Offer Framing Services on-site
Offering framing services on-site can make it easier for customers to purchase your prints and can add value to your artwork. Make sure to display examples of your framing options and provide information about pricing and turnaround time.
Use Social Media to Promote Your Display
Use social media to promote your display and encourage potential customers to visit your booth. Take photos of your display and share them on your social media channels, along with information about the craft fair and your booth number.
Engage with Potential Customers
Engaging with potential customers and providing information about your artwork can help build relationships and make them more likely to make a purchase. Be friendly and approachable, and make sure to answer any questions they may have about your prints or your artistic process.
How to display art prints at craft fair – Wrap up!
There you go, if you wanted to know how to display art prints at craft fair I bet you didn’t realize it was simply all about creating an inviting and visually appealing display and being nice to potential customers. Simple and old school retailing!
Remember, by using a combination of different retail merchandizing techniques and materials, you can showcase your art prints in the best possible way and hopefully make a few successful sales too.
So let’s recap: choose a theme for your display, use frames to enhance your prints, create a focal point, incorporate a color scheme, use lighting, offer different sizes of prints, and engage with potential customers.
With these tips, you can make a lasting impression on potential buyers and increase your chances of making a sale.
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Joseph Colella (Joe Colella) is an Editor and Writer at WastedTalentInc. As a frustrated artist with over 40 years experience making art (who moonlights as a certified Business Analyst with over 20 years of experience in tech). While Joseph holds a Diploma in Information Technology, in true wasted talent fashion he spent years applying for various Art degrees; from the Accademia di Belle Arti (Napoli), to failing to get into the Bachelor of Arts (Fine Arts) at the University of Western Sydney. While he jokes about his failures at gaining formal art qualifications, as a self-taught artist he has had a fruitful career in business, technology and the arts. His goal is to attend the Julian Ashton School of Art at The Rocks Sydney when he retires from full time work. Joseph’s art has been sold to private collectors all over the world from the USA, Europe and Australasia. He is a trusted source for reliable art advice and tutorials to copyright/fair use advice and is committed to helping his readers make informed decisions about making them a better artist.
He also loves all things watches (ok it’s an addiction) so show him some love and visit his other website https://expertdivewatch.com