If you’re looking to sell art prints, there are a few things you need to keep in mind when displaying them for sale.
First, consider the space you’ll be displaying in and how you can get creative with your display if it’s limited.
Lighting is also an important factor, and you should consider setting up your display in an area with natural light or bringing your own lighting.
Choosing the right art prints is also important.
You need to know your market and what types of prints will resonate with them, as well as consider the theme, style, and target audience.
Preparing your prints for display involves matting and framing, mounting, and hanging.
Utilize vertical space by hanging prints from the ceiling or using a tall display stand.
If you have a lot of prints to sell, consider creating a rotating display so that people can see everything without feeling overwhelmed.
Another important factor to consider is lighting. If possible, try to set up your display in an area with natural light. If that’s not an option, bring your own lighting.
A well-lit display will make your prints look more vibrant and eye-catching. Don’t be afraid to play around with different lighting options to find what works best for your prints.
Finally, selecting the best display locations and marketing and advertising your art prints can help you reach a wider audience and increase your sales.
Choosing the Right Art Prints for Sale
When it comes to displaying art prints for sale, choosing the right pieces is crucial to attracting potential buyers.
We know that selecting the right prints can make all the difference in generating sales. In this section, I’ll share some tips on how to choose the right art prints for sale.
Sell to Your Market
You need to know your market when working out how to display art prints for sale.
If you are selling to a high brow type market where your potential clients are middle income to wealthy then create virtual displays that show what your art prints would look like in a typical home of the area.
Also use higher quality finishes and materials for not only your art prints but for your display tables and equipment.
If you’re selling to a more casual crowd or dealing with the masses then make your art look aspirational. Show them how your art and art prints can lift the look of their home.
Sell the story behind each art piece to generate interest. I have one self portrait that I have sold many prints of based solely on the story behind the funk I felt at turning 30.
I realized that so many could relate to my story and wanted something to remind them that they too could overcome their own demons.
So choose prints that will suit the narrative of the area or clients that you are selling to.
Consider the Theme and Style
One of the first things to consider when choosing art prints for sale is the theme and style of the pieces.
It’s important to think about the overall aesthetic and mood you want to convey to potential buyers.
Do you want to showcase bright and colorful prints or more subdued and minimalist pieces? Do you want to focus on a specific theme, such as nature or abstract art?
Another important factor to consider is the style of the prints. Are you looking for traditional, classic pieces, or more modern and contemporary designs?
Think about what types of prints will resonate with your target audience and what will stand out in a crowded marketplace.
Think About the Target Audience
Another important consideration when choosing art prints for sale is your target audience.
Who are you trying to appeal to with your prints?
Are you targeting interior designers, art collectors, or everyday consumers?
It’s important to think about what your target audience is looking for in art prints.
Are they interested in unique, one-of-a-kind pieces, or more affordable reproductions? Do they prefer certain colors or styles?
By understanding your target audience, you can select prints that will appeal to their specific tastes and preferences.
Overall, choosing the right art prints for sale is a key factor in generating sales and attracting potential buyers.
By considering the theme and style of the prints and thinking about your target audience, you can select pieces that will resonate with customers and make your display stand out.
Preparing the Art Prints for Display
When it comes to displaying art prints, preparation is key. Here are a few sub-sections that will help you prepare your prints for display: Matting and Framing, Mounting and Hanging.
Matting and Framing
Matting and framing your art prints can give them a professional look and protect them from damage.
When choosing a mat and frame, consider the style of your print and the environment it will be displayed in. A simple, classic frame can work well for most prints.
When matting your print, make sure the mat is slightly larger than the print itself, leaving a border around the edge.
This can help draw the viewer’s eye to the artwork. Use acid-free materials to prevent the mat from yellowing over time.
Mounting your prints can be a great way to display them without the need for a frame. There are a few different methods you can use:
- Adhesive: Use double-sided tape or adhesive spray to attach your print to a backing board. This method can work well for smaller prints.
- Hinge: Use acid-free tape or paper hinges to attach your print to a mat or backing board. This method allows your print to be easily removed from the board if needed.
- Corner mounts: Use adhesive corner mounts to attach your print to a backing board. This method allows your print to be easily removed from the board if needed.
When it comes to hanging your art prints, there are a few things to consider:
- Location: Choose a location that is well-lit and free from moisture and direct sunlight.
- Height: Hang your prints at eye level or slightly above.
- Spacing: Leave enough space between each print so they don’t appear cluttered.
- Hanging hardware: Use appropriate hardware for the weight of your print and the type of wall you are hanging it on.
Selecting the Best Display Locations
When it comes to displaying art prints for sale, selecting the right location is key. Here are some tips for choosing the best spot:
Choosing the Right Room
Consider the ambiance of the room. Is it well-lit? Is it quiet or noisy? Is there enough space to showcase the art prints?
You want to choose a room that will enhance the beauty of the art prints and create a relaxing atmosphere for your customers.
Another thing to consider is the purpose of the room. For example, if you are displaying art prints in a living room, you may want to choose prints that match the color scheme of the room or that complement the furniture.
If you are displaying art prints in a bedroom, you may want to choose prints that create a calming and peaceful atmosphere.
Positioning the Art Prints
Once you have chosen the right room, it’s time to position the art prints. Here are some tips:
- Hang the art prints at eye level. This will make it easier for customers to view and appreciate the prints.
- Use a variety of frame sizes and styles. This will add visual interest and create a dynamic display.
- Group prints together by theme or color. This will create a cohesive and appealing display.
- Use lighting to enhance the prints. You can use spotlights or track lighting to highlight specific prints or create a warm and inviting atmosphere.
By following these tips, you can create an effective display that will showcase your art prints and attract customers.
Marketing and Advertising Your Art Prints for Sale
When it comes to selling your art prints, marketing and advertising are key.
Creating an online presence and networking with local businesses can help you reach a wider audience and increase your sales. Here are some tips to get you started:
Creating an Online Presence
As an artist, having an online presence is crucial in today’s digital age.
It allows you to showcase your work to a global audience and make sales even when you’re not at a physical location. Here are some ways to create an online presence:
- Create a website or online store to showcase your art prints. This will allow customers to easily browse and purchase your prints from the comfort of their own home.
- Use social media to promote your art prints. Platforms like Instagram, Facebook, and Pinterest can help you reach a wider audience and connect with potential local customers.
- Consider advertising your art prints online. Platforms like Google Ads and Facebook Ads can help you target specific audiences and increase your sales.
Networking with Local Businesses
While having an online presence is important, networking with local businesses can also help you increase your sales. Here are some ways to network with local businesses:
- Reach out to local art galleries and see if they would be interested in displaying your art prints. This can help you reach a new audience and potentially make sales.
- Partner with local businesses to promote your art prints. For example, you could offer to display your prints in a local coffee shop or restaurant in exchange for promoting their business on your website or social media.
- Attend local art fairs and festivals to showcase your art prints and connect with potential customers and businesses.
By creating an online presence and networking with local businesses, you can increase your visibility and reach a wider audience.
This can lead to more sales and a successful career as an artist.
Joseph Colella (Joe Colella) is an Editor and Writer at WastedTalentInc. As a frustrated artist with over 40 years experience making art (who moonlights as a certified Business Analyst with over 20 years of experience in tech).
While Joseph holds a Diploma in Information Technology, in true wasted talent fashion he spent years applying for various Art degrees; from the Accademia di Belle Arti (Napoli), to failing to get into the Bachelor of Arts (Fine Arts) at the University of Western Sydney.
While he jokes about his failures at gaining formal art qualifications, as a self-taught artist he has had a fruitful career in business, technology and the arts making Art his full time source of income from the age of 18 until 25.
His goal is to attend the Julian Ashton School of Art at The Rocks Sydney when he retires from full time work. Joseph’s art has been sold to private collectors all over the world from the USA, Europe and Australasia.
He is a trusted source for reliable art advice and tutorials to copyright/fair use advice and is committed to helping his readers make informed decisions about making them a better artist.