Liquitex Vs Master’s Touch – Are You Using The Best Acrylic?
Did you come across Master’s Touch acrylic paints at Hobby Lobby and wondering how it compares to a well known brand such as Liquitex?
If this is you then you’re in the right place as I have gone and documented some of my research when I went comparing Liquitex vs Master’s Touch.
Keep reading because in this post I will explain:
- Which acrylic paint is best between Liquitex and Master’s Touch
- What is Liquitex Acrylic?
- What is Master’s Touch Acrylic?
- Masters Touch acrylic paint vs Liquitex basics.
- Liquitex vs Master’s Touch – Other Opinions.
With so many different brands and types of acrylic paint out there, it can become overwhelming to know which one to choose.
Do you go with the one that costs the most or is well recognized?
In this article, I will compare two popular acrylic paint brands, Liquitex and Master’s Touch.
Liquitex is a well-known brand that has been around for over 60 years and is known for its high-quality acrylic paints with a high pigment concentration, smooth consistency, and wide range of colors.
Master’s Touch, on the other hand, is a brand sold exclusively at Hobby Lobby stores and is known for offering affordable art supplies, including acrylic paints with a smooth consistency, high pigment load, and good value for money.
I have purposely only compared the two to keep things simple for artists who do not want to be overwhelmed with information and data.
By comparing just these two brands I hope to help artists make an informed decision when choosing between Liquitex vs Master’s Touch paints.
Between Liquitex and Master’s Touch – Which Acrylic Paint Is Best?
Best Acrylic Paint Based on Affordability = Master’s Touch Acrylic Paints
Best Acrylic Paint Based on Quality = Liquitex Acrylic Paints
Determining which acrylic paint is best between Liquitex and Master’s Touch depends on several factors, including personal preferences and budget.
Liquitex is a well-established brand that has been making acrylic paints for over 60 years and is known for its high-quality acrylic paints with a high pigment concentration, smooth consistency, and wide range of colors.
I first came across the brand when I was studying Pop artists such as Roy Lichtenstein and saw that some used a paint called Liquitex.
Liquitex paints are favored by professional artists and beginners alike for their ability to mix well and produce vibrant colors.
The flip side is that Liquitex paints can be more expensive than other brands, and that may be a deal breaker for artists on a tighter budget.
Below are the Liquitex BASICS variety of acrylic paints which are comparable to the Master’s Touch. Liquitex also offer more specialized acrylics from Heavy body to Soft Body etc.
Master’s Touch is a brand I wasn’t really familiar with. Master’s Touch is meant to be sold exclusively at Hobby Lobby stores but I have found some being resold on Amazon.
Master’s Touch is known for offering affordable art supplies, including acrylic paints.
While the range of colors may be more limited compared to Liquitex, Master’s Touch acrylic paints have a smooth consistency and high pigment load, making them an excellent choice for artists who need to cover larger areas.
I found them to be less opaque than Liquitex.
Additionally, Master’s Touch paints offer good value for money, making them an attractive option for beginners and those who need to paint frequently.
In the end the choice between Liquitex and Master’s Touch depends on your needs, brand preferences based on awareness, and most of all budget.
Both brands offer high-quality acrylic paints that can produce beautiful and vibrant artworks.
Unless you are a professional artist it doesn’t really matter if you choose Liquitex for its high-quality or Master’s Touch for its affordability, you can’t go wrong with either brand and the trade-offs are small.
What are Liquitex Acrylics?
Full disclosure, I love Liquitex, I having been using them for years due to their opaqueness, pigment quality, consistency and coverage.
Liquitex is a well-known brand that has been around for over 60 years. They are known for their high-quality acrylic paints that are used by professional artists and beginners alike.
Some unique features of Liquitex paints include their high pigment concentration, smooth consistency, and wide range of colors.
They also offer a variety of different products such as heavy body, soft body, and fluid acrylics, as well as acrylic gouache and acrylic markers.
Artists who have used Liquitex paints praise them for their vibrant colors, excellent coverage, and ability to mix well.
Liquitex are aimed at professional artists or artists that only want to work with the best quality materials.
What are Master’s Touch Acrylics?
Master’s Touch is a brand that is meant to be sold exclusively at Hobby Lobby stores but I have found some resellers selling them on Amazon.
They offer a range of affordable art supplies, including acrylic paints. Some unique features of Master’s Touch paints include their smooth consistency, high pigment load, and affordability.
They offer a variety of different products such as heavy body and fluid acrylics, as well as acrylic markers.
Artists who have used Master’s Touch paints praise them for their affordability and color vibrancy.
Master’s Touch acrylics are aimed at the hobbyist and amateur artists hence why they are a Hobby Lobby exclusive brand.
Not saying they aren’t any good I am just saying they are targeted at a different market and that is ok because the majority of us sit within this market segment.
This is not a kids/cheap brand.
Masters Touch acrylic paint vs Liquitex basics
When comparing acrylic paints there are several basic factors to consider. Some of these include:
Pigment Concentration
The amount of pigment in a paint affects its color strength and vibrancy. Look for paints with a high pigment concentration for better quality and more vivid colors.
Consistency
The consistency of a paint can range from thick and heavy to thin and runny. Consider the consistency that will work best for your painting style and techniques.
Drying Time
Acrylic paints dry quickly, but the drying time can vary between brands. Some may dry faster than others, which may affect your painting process.
Color Range
Consider the range of colors available from each brand. Some brands may offer a wider range of colors, while others may specialize in certain color families.
Lightfastness
Lightfastness refers to a paint’s ability to resist fading when exposed to light. Look for paints with high lightfastness ratings for long-lasting and durable artworks.
Price
The cost of acrylic paints can vary widely between brands. Consider your budget when comparing different brands.
Brand Reputation
Consider the reputation of each brand within the art community. Look for reviews and feedback from artists who have used the paints to get a better idea of their quality and performance.
Based on the above criteria I have put together a small table to help you compare the basics between Liquitex and Master’s Touch acrylics.
| Criteria | Liquitex Acrylics | Master’s Touch Acrylics |
| Pigment Concentration | High pigment concentration | High pigment load |
| Consistency | Range of consistencies available (heavy body, soft body, fluid) | Smooth consistency |
| Drying Time | Quick drying time | Quick drying time |
| Color Range | Wide range of colors available | Limited range of colors |
| Lightfastness | High lightfastness ratings | No available ratings available |
| Price | More expensive than other brands | More affordable |
| Brand Reputation | Well-known and respected brand, available in most art supply stores and online | Brand sold exclusively at Hobby Lobby |
Liquitex vs Master’s Touch – Other Opinions
To get a broader perspective on these two brands, I also researched the opinions of other artists and painter from various online sources and forums such as WetCanvas, Reddit etc. and here is what I found.
- Some artists prefer Liquitex paints for their high-quality and versatility
- Other artists appreciate the affordability of Master’s Touch paints
- Some artists even use both brands, depending on the project they are working on and could not really notice too much of a difference.
- Common themes among these opinions include the smooth consistency and color vibrancy of both brands.
If you are a serious acrylic paint based artist and are already familiar with acrylic paints then I suggest you try Liquitex and be impressed by the paint’s quality.
Joseph Colella (Joe Colella) is an Editor and Writer at WastedTalentInc. As a frustrated artist with over 40 years experience making art (who moonlights as a certified Business Analyst with over 20 years of experience in tech).
While Joseph holds a Diploma in Information Technology, in true wasted talent fashion he spent years applying for various Art degrees; from the Accademia di Belle Arti (Napoli), to failing to get into the Bachelor of Arts (Fine Arts) at the University of Western Sydney.
While he jokes about his failures at gaining formal art qualifications, as a self-taught artist he has had a fruitful career in business, technology and the arts making Art his full time source of income from the age of 18 until 25.
His goal is to attend the Julian Ashton School of Art at The Rocks Sydney when he retires from full time work. Joseph’s art has been sold to private collectors all over the world from the USA, Europe and Australasia.
He is a trusted source for reliable art advice and tutorials to copyright/fair use advice and is committed to helping his readers make informed decisions about making them a better artist.