If you ever had the problem where Instagram did not upload your video as expected, chances are the format you uploaded was not the Instagram preferred format. If only you had known what the video formats supported by Instagram were.
So what happened?
You may be trying to upload an video format that is not supported by Instagram or the format is an inferior quality.
When this happens the app may be using its algorithm to downgrade your video quality.
What you need to be doing is using the correct video formats supported by Instagram.
As an artist taking videos of my own art process, I’m sometimes left wondering what went wrong with my upload?
Below we will go through the most common questions related to the video formats supported by Instagram.
Jump ahead to..
The best video formats supported by Instagram without losing quality are:
The best Instagram video format is MP4 Preferred Format: MP4 (with H.264 Codec & AAC audio, 3,500 kbps video bitrate)
Other Supported Formats: MOV, MP4
Not Supported Formats (without first using a 3rd Party Converter) are: AVI MP4 WMV MKV VOB MPEG FLV 3GP/3GP2/3GPP TS/MTS/M2TS
Minimum Frame Rate: 30fps
Maximum Dimensions: 1080px Wide
Playback Length: 60 seconds (anything longer is cropped)
File Size Limit: 15mb Aspect Ratio: 1.91:1 (can go up to 16:9)
Landscape or Portrait: Portrait works best on Instagram since most users are on mobile devices.
Working with this size will ensure your video will not only lose quality when uploaded but can be easily shared across most of the major social networks without any drama.
Instagram IGTV Video Format Video Length: Videos must be between 15 seconds and 10 minutes long.
Note: Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.
Video File Type: Videos must be in MP4 file format.
Video Resolution: You can upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9. Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
Video format sizes that works best when uploading videos on Instagram are:
The largest video file size you can upload to Instagram that are 10 minutes or less is 650MB.
The maximum video file size up to 60 minutes long is 3.6GB.
Can you upload .MKV video format to Instagram?
No, you cannot upload .MKV video files without the use of third party video editing tools. These tools will transcode the mkv file to a format supported by Instagram.
The same applies to these other video formats: AVI MP4 WMV MKV VOB MPEG FLV 3GP/3GP2/3GPP TS/MTS/M2TS.
If you do have videos in these formats and you wish to upload them to your Instagram account then you will need to use a 3rd party tool or app to first convert them to a .mp4 or .mov file and then upload them.
What Video Conversion Tools to use
I could go into specifics and list all the tools you can use to ensure all your videos are formatted to be supported by Instagram but tools tend to become dated quite quickly.
I will also link to other blog posts that address specific video conversion tools.
Hopefully these will help.
Don’t forget the Quality Settings on Instagram
Check the quality settings on the Instagram app and ensure that you are saving videos as original videos and your quality settings are not downgrading them.
Now that you know what the latest and best Instagram accepted video formats are, try re-uploading any videos you have using the video formats supported by Instagram and measure your engagement on Instagram and see if you see any uplift!
If you liked this Instagram specific post, please have a read of the other Instagram related posts such as: